Consumer Behavior Essay Example | Topics and Well Written Essays - 4000 words - 1

Consumer Behavior - Essay Example This essay focuses mostly on answering nine questions on the topic of consumer behavior. The first question focuses on understanding the statement that Generation Y consumers continue to perplex Marketers. The researcher explaines the terminology of Y Generation and provides detailed analysis on the question. Second question is focused on discussing the statement "Think globally, act locally" in relation to the diffusion of consumer culture. Other questions that were answered describe discussion on the differences, that are involved in buying something for yourself versus buying something for someone else, discussing why children and teenagers form such important segments and demonstrating how marketers might reach these young consumers, outlining the traditional family life cycle, applying it to current US society, and then evaluating the need for its updating, discussing on how demographics are essential measures in consumer behavior analysis with particular reference to the US con sumer and so on. The essay also answers on some practical questiones, such as "Select any three religious, ethnic or social groups and show how the values and attitudes of consumers in each shape their behaviors, and the strategies marketers can use to reach them". The researcher provides deep analysis on the topic and gives references to the real examples too. He also shares some personal practical knowledge to answer questions, such as "consumption subculture to which a member of your family or extended family belongs", provides examples and description needed.